Overview
RepairSmith is a mobile auto repair service initially developed by BCG Digital Ventures (BCGDV) in partnership with Mercedes-Benz Group. It offers on-location maintenance and repairs for consumers and fleets, which was acquired by AutoNation in 2023 for $190 million to expand its service reach.
Role
Senior Product Manager
Company
BCG Digital Ventures
Client
Daimler, Mercedez-Benz
Timeline
Development and launch prep of the RepairSmith site (2019)
My Contribution
Led product execution and launch readiness for the site's development build, coordinating cross-functional teams in design, engineering, and content to launch an industry-leading mobile car repair experience.
Key Details
Origin:
Developed by BCG Digital Ventures (BCG-DV) in collaboration with Daimler/Mercedes-Benz to address the need for a digital, on-demand car repair platform.
Acquisition:
Acquired by AutoNation for $190 million, rebranded as AutoNation Mobile Service to serve as a key component of their service portfolio.
Business Model:
Focuses on convenience by providing repair services at the customer's home or office.
Growth:
Experienced rapid growth, including 10x expansion in the year prior to its 2021 funding round.
My Role & Responsibilities
As Senior Product Manager for the site’s development build, I was responsible for:
Cross-Functional Leadership
Coordinated efforts between design, engineering, content, and dealers from local mechanics.
Championed structured product development processes to support iterative builds and evolving requirements.
Delivery & Launch
Oversaw execution across milestones, ensuring alignment between technical feasibility and product intent.
Led user testing and refinement cycles to validate key experiences.
What I Learned
Low-fidelity experiments and being scrappy with resources are key to getting answers and validating hypotheses fast!
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