Experience & Projects

Over the past decade, I've led product strategy and execution at Work & Co, Code & Theory, BCG Digital Ventures, and Huge—while maintaining a parallel visual practice exploring culture, identity, and systems through illustration and animation.

Featured Case Studies

Selected case studies spanning product strategy, platform design, and commerce.

Black man sitting down on park bench using his phone to scan his Gatorade sweat patch.

Gatorade Gx
Health Personalization App (Work & Co.)

Led product strategy and execution for the Gx app’s development build, coordinating cross-functional teams in design, engineering, science partnership, and content to launch an industry-leading digital training experience.

Printing machine printing large sheets of multi-colored paper.

VistaPrint.com
Design System (Work & Co.)

Led the a team of designers to build out a scalable design system that unified product, design, and engineering—reducing duplication, increasing consistency, and enabling faster evolution across the platform.

Man hiking along a trail sporting a YETI backpack.

YETI Map the Gaps
Award Winning Campaign (Code & Theory)

Led the product strategy and execution for the digital experience that served as the keystone of the campaign — from vision and roadmap to launch and optimization.

Mobile mechanic checking oil level gauge with RepairSmith truck in the background.

RepairSmith
Mobile Car Repair (BCG Digital Ventures)

Led execution and launch readiness for a venture-incubated mobile auto repair marketplace, prior to its $190M acquisition by AutoNation.

Earlier Work

Formative projects from earlier in my product career.

Overhead image of cutting board and raw ingredients such as tomatoes, black peppercorn, crushed chili flakes, garlic and balsamic vinegar.

HummFoods
Venture Exploration (BCG Digital Ventures)

Defined a cloud kitchen platform balancing cultural context, technical feasibility, and venture economics under Saudi Arabia’s Vision 2030 mandate.

Defined a cloud kitchen platform balancing cultural context, feasibility and economics under Saudi Arabia’s Vision 2030 mandate.

Overhead image of Lowe's employee uniform with mobile device laid on top..

Lowe's Home Improvement
Omni-channel Experience Design (Huge)

Owned requirements, functional specs, and stakeholder facilitation — bridging UX, engineering, and the client team across app workstreams.

Lowe's Home Improvement
Omni-channel Experience Design (Huge)

Owned requirements, functional specs, and stakeholder facilitation — bridging UX, engineering, and the client team across app workstreams.

Visual & Research Projects

A parallel creative practice exploring culture, identity, and systems.

Illustration that showcases the title of the series and scene takes place at a late 19th century funeral procession through the Old West desert.

Them Old Ideas Are Buried Here

This illustration series reimagines Beyoncé’s 2024 studio album "Cowboy Carter" as a speculative Western epic — part myth, part memory, and part retro-futurist narrative.

Drawing from the album’s expansive soundscape, its deliberate resistance to fixed genre classifications, and it’s assertion in taking up space where “it doesn’t belong,” this is as a multi-part illustrated cinematic work that unfolds across time (and space).

This illustration series reimagines Beyoncé’s 2024 studio album "Cowboy Carter" as a speculative Western epic — part myth, part memory, and part retro-futurist narrative.